We commonly go on the internet to do our shopping, conduct research or talk to friends. Little do we know that everything we do is being tracked and stored and used to create a profile of who we are. This data is later used for many purposes. It’s a little bit scary what Big Brother knows and what he might use this information for.
Persuasion is a fascinating topic. In this post we look at some of the most interesting research ever done into persuasion and how this can be used in modern marketing to get your message across.
Modern society has become obsessed with productivity. We are driven to produce more and better work which leads us to work longer hours. Inherent in this system is a neglect of what really matters, our personal relationship to our family and friends. I argue that biological we are designed to be social & we should put what really matters in life first.
Some argue that to take the internet away from a person is a denial of basic human rights. I’ll take you through the push and shove of the arguments. Indeed we could live without it, but it has become awfully important in facilitating certain basic things we have come to depend on.
This post draws on 9 important principles in psychology to inform better website design and marketing. This will positively effect consumer behaviour and ultimately increase conversion rates and profitability.